Alabaster & Ink

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Written By Kseniia

Abbie is an Australian based calligrapher who left her physiotherapy career after discovering a love for calligraphy at university and now creates elegant hand‑lettered and personalised keepsakes with heart, intention and craftsmanship.


GOALS

When Abbie first came to us, she was only just starting her business but knew she wanted to deliver an exceptional service from day one. With products that are deeply personal and customised, she understood that every part of her client experience needed to match that same high standard. As a mum to a little one, her time was also incredibly valuable, so she wanted systems that would allow her to spend less time stuck on admin and more time doing what she loves.

SOLUTIONS

— Deep-dive strategy session focused on reducing admin while giving Abbie clear to-do lists and timelines for shipping, postage checks and client touch points
— Full automation for both her weddings and events services, built to maintain a high-touch, personalised experience
— 8 custom-coded Dubsado forms including proposals, enquiries, contracts and questionnaires, designed for efficiency and brand consistency

Kseniia

Trusted Squarespace expert with 6+ years of experience helping small businesses and creatives through custom website design and Squarespace templates.